![]() ![]() The illustration commissions represent a change in style for the brand, displaying a shift in focus towards being a “living workspace”, or moving its users “from ‘knowledge workers’ to ‘creative workers’,” explains Dropbox’s creative director Aaron Robbs and vice president of design Nicholas Jitkoff. Collins also worked alongside studios Instrument, XXIX, Sharp Type and Animade on the project. Featuring a “cleaner and simpler” logo, a typography shift to Sharp Grotesk, and a wealth of vivid illustration collaborations, the rebrand injects energy to the brand’s image. Dropbox has unveiled a complete rebrand by its in-house team in conjunction with design studio Collins, the biggest change to the company’s visual identity in its 10-year history. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |